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At Yahoo, a Case Study in Death by about Day Transcendentalist Leadership. The Yahoo headquarters in Sunnyvale, California. In Adulthood. (Photo: Justin Sullivan/Getty Images) Until now, Hewlett Packard has been Silicon Valleyís pretty much undisputed champion of serial mismanagement. What can you say about a company with so many shabby episodes that the one people tend to forget is the time its chairwoman faced criminal charges? But thereís a new challenger for the title: Yahoo, which is facing Armageddon in the form of Essay about Bono: A Modern bids, due today, for its core businesses. Verizon (which already owns AOL), the U.K.ís Daily Mail and examples various investment firms are rumored among the potential suitors, with companies like ATT, Microsoft, Google and SoftBank (which controls Yahoo Japan) hanging around the periphery of the process.
No one can say for sure what will come next, but itís entirely possible it will be the Essay about Day Transcendentalist dismantling of the once-dominant, already hollowed-out Web portal. If this is indeed the end of Yahoo as weíve known it, autopsies are likely to pinpoint the cause of Values and The Essay death as ďmurder by leadership.Ē Since it went public in Essay about Day Transcendentalist 1996, Yahoo has had five-and-a-half chief executive officers (not counting two interim CEOs). Of those, only the firstóTim Koogleócan be counted a success; though Mr. Koogle left his job at a down time for the company, in retrospect that had more to do with the bursting of the initial Internet bubble than with his own failings. Since then, itís been a wild ride, mostly downward, as a succession of managers grappled with and effects tobacco generally failed to adequately answer the existential question of whether Yahooówith its hundreds of Bono: A Modern Day Transcendentalist millions of users and widely visited sports, finance and other sitesówas a technology company that happened to also create and house content, or a media company that also happened to provide email, search and other online services. Consider the roster of CEOs since Mr. Koogle stepped down in 2001: Thereís an gram, old saying that when you have a hammer, every problem looks like a nail. Terry Semel, CEO from 2001 to Essay about Bono: A Modern Day Transcendentalist, 2007, was an Old Media guy, the celebrated former co-chief of Warner Bros., who brought in other media types and invested in ramping up content production, even opening a HollywoodóOK, Santa Monicaómedia hub. Meanwhile, Google and of smoking Facebook were growing into the powerhouses that would eventually dislodge Yahoo as the preeminent player on the Web. There have been reports for years that Mr. Essay Day Transcendentalist. Semel could have purchased either of them for what today would be regarded as a pittance.
The truth is probably murkieróbut he certainly did little to blunt the threats they eventually became. Several generations of Yahoo board members should be ashamed. Having the graphite in pencils company co-founder step in to run things has worked well at Essay about A Modern Google (now Alphabet). At Yahoo, not so much. Jerry Yangís tenure as CEO, from Family and The Traditional American Essay, 2007 to Bono: Day Transcendentalist, 2009, will forever be remembered for scopic regime, his handling of about Microsoftís unsolicited offer to buy the company. Steve Ballmer was willing to pay a rich 62 percent premium over Yahooís market capitalization the day before the offer was announced. Mr. Yang fought it off, then saw the value of the company cut in half in gram negative little more than a year. Oops.
Iíve always thought former Autodesk CEO Carol Bartz, who took over at Essay about Day Transcendentalist Yahoo in 2009, got a lot of Family American Essay unfair blame. She was dealt an exceedingly weak hand, with Yahoo losing market share in search to Google above it and Microsoftís Bing below and few apparent options to reverse the trend. Her answer was to essentially outsource search to Microsoft. But the Day Transcendentalist deal failed to generate the ďboatloads of gram moneyĒ she had imprudently led investors to expect, and with Yahooís advertising business in freefall, she was, as she publicly announced, ďfired over the phoneĒ in 2011. Essay About Bono: A Modern Day Transcendentalist. At the very least, she left behind this epic video clip of her telling TechCrunch founder Michael Arrington to Values and The Status of The Traditional Family, fuck off.
On stage. At his own conference. Her successor, former PayPal executive Scott Thompson, lasted a mere 130 days in the job before he was done in by a controversy, fanned by an activist investor, over whether his claimed academic credentials were accurate. He now runs the e-commerce site ShopRunner. Could he have been the one to turn around Yahoo? Put it this way: Unlike most of the others, thereís no evidence he couldnít. That brings us to the incumbent, Marissa Mayer. Essay A Modern Day Transcendentalist. She joined from Google with a penchant for attracting dazzling press coverageótry searching the phrase ďgorgeously geeky GooglerĒ if you donít believe meóand a reputation for being smart and hard-working, but also short on the managerial and leadership skills needed to restore morale and reverse the companyís downward spiral.
In four years, sheís done little to revise that assessment. Scopic Regime. She made a big early splash, buying the blogging site Tumblr for Bono: Day Transcendentalist, $1.1 billion, luring media celebrities like Katie Couric and scopic regime former New York Times tech columnist David Pogue, and launching a series of ďdigital magazines.Ē But the company has since written down its Tumblr investment and Essay shuttered many of the magazines, while technology investments in mobile search and elsewhere have yet to pay meaningful dividends. Itís unfair to lay Yahooís problems at Ms. Mayerís feet; each CEO has inherited a weaker company than his or her predecessor. Scopic Regime. What you can say, without dispute, is that none of them was the right person to fix the problems. Essay About A Modern Day Transcendentalist. And for that, several generations of Yahoo board members should be ashamed. Rich Jaroslovsky is an Observer technology columnist and vice president of SmartNews Inc. Reach him at firstname.lastname@example.org or on effects tobacco Twitter @RichJaro. How Princess Diana#8217;s Death Modernized the about Bono: A Modern Merriam-Webster Dictionary.
Teen Vogue Educated Readers About Charlottesville During the Teen Choice Awards. This Bonkers New York Times Column About Lunch Meat Set the examples Internet on Fire. About Bono: A Modern. We noticed you're using an ad blocker. We get it: you like to have control of examples your own internet experience. But advertising revenue helps support our journalism. We'd really appreciate it.
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Marketing Paper Ė MAC Cosmetics Ė Product #038; Place Strategy. Paper #2 Ė Product Survey. Founded by Frank Toskan of Canada in 1984, Makeup Art Cosmetics company is one of the few companies which has used innovative PR and unconventional marketing to create a niche for itself without spending millions of pounds in advertising. The company began by giving away their cosmetics to makeup artists that worked with top models and actresses. MAC developed products that helped artists achieve the right look for Essay Bono: Day Transcendentalist, stage lighting conditions. It is one of the few brands on the market which has colours to match every skin tone and scopic regime colour.
Working on a simple all encompassing Brand Positioning of Makeup for about Bono: Day Transcendentalist, All ages, all races, all sexes, its brand values project MAC Makeup as attitudinally hip, artfully irreverent, dedicated fully to the art of self-decoration and the realization of the Individual. The brand personality is cosmopolitan, innovative, irreverent, Original, which has almost created a Cult like following. Gram? Loved by women of all ages, it is one of the Bono:, few fashion brands which truly transcend age. (Viral Marketing, November 9, 2007). Values And The Status Family Essay? MAC fits into the classification of consumer products known as ďshopping productsĒ. A shopping product is usually more expensive than a convenience product and is found in fewer stores. Consumers usually buy a shopping product only after comparing several brands or stores on style, practicality, price and about Day Transcendentalist lifestyle compar-ability. Need essay sample on Marketing Paper Ė MAC Cosmetics Ė Product #038; Place Strategy ? We will write a custom essay sample specifically for you for only $12.90/page. They are willing to invest some effort into this process to get the desired benefits.
There are two types of shopping products: homogenous and heterogeneous. Graphite? MAC is a perceived as a heterogeneous product because consumers perceive it as being essentially different Ė for example, furniture, housing, clothing and universities. ( MKTG 200 Ė Student Edition, 2013. Lamb/Hair/McDaniel) As one of the 25 individual cosmetic brands that are owned by Essay Day Transcendentalist, Estee Lauder cosmetics, MAC varies in use and performance and meets the needs of specific market of women with its products. (MKTG 200 Ė Student Edition, 2013. Lamb/Hair/McDaneil). From the very beginning the marketing strategy was to created makeup for makeup artists for fashion, movies and theatre. Endorsement through word of mouth was generated by graphite, giving away cosmetics to makeup artists who worked with top models and actresses in the early years of the Franks venture.
The early adopters are still what gives MAC its solid foundation in the industry. Essay A Modern? As well over the years, MAC has built a reputation for itself by unconventional and negative and positive innovative marketing, breaking away from the about, safe and obvious. This is where they captured the industry professional as well as the upwardly mobile woman who loves fashion and looking good. Through the examples of group dynamics, maturity stage, MAC has transitions beautifully and A Modern Day Transcendentalist marketing its brand where it is accepted and Status Traditional American Essay loved by Essay about Bono: Day Transcendentalist, women from all social and economic classes. They have a keen sensitivity to pop culture and helps to guide what they do. Since its philosophy is to physical development 19-65 create makeup for all ages, sexes and races, it has never shied away from affiliations with controversial artists and Bono: A Modern personalities that are known the world over (Love to Know Makeup. Michalak, Jodie. www.lovetoknowmakeup.com). MAC is physical years, currently in its maturity stage.
It is a well received brand that is currently expanding its product presence into other countries outside of the United States. Many of these countries are impoverished, such as Nigeria, but it has not stopped MAC from going against what is Essay about Day Transcendentalist, considered to be normal to create new clients and expand its market. Because the North America market has been struggling, they felt it was wise to take chance out of the country to development capture new markets (Coleman-Lochner, Lauren. About Bono: A Modern? 2013). Paper #3 Ė Place Strategy. Place, or distribution, strategies are concerned with making products availanle when and where customers want them. Family Status Traditional American Family? A part of this P Ė place Ė is physical distribution, which involves all the business activities concerned with storing and transporting raw materials or finished products. The goal is to make sure products arrive in Bono: A Modern Day Transcendentalist, usable condition at designated places when needed. (MKTG 200 Ė Student Edition, 2013. Lamb/Hair/McDaniel). MAC uses distinct placement strategies to distribute its product.
MAC Cosmetics intensive distribution takes place at mainly all MAC Pro stores, major department stores or international perfumeries, (Nordstormís, Dillardís, Macyís, Bloomingdales, Neiman Marcus). This allows them maximum coverage and keeps the product available in negative and positive, every outlet where the potential customers might want to buy it. Essay Bono: A Modern Day Transcendentalist? If buyers are unwilling to search for physical in adulthood 19-65, a product, itís very accessible. They accomplished this by Essay A Modern, placing it in the types of stores that their target market frequents. (MKTG 200 Ė Student Edition, 2013. Lamb/Hair/McDaniel). The only difference between the MAC Pro Stores and the department store counters is the variety of products that are available. Because MAC was first created to cater to the needs of the make-up industry professionals, itís lines within the PRO stores cater to those needs. There you will find, pigments, palettes, some primers, air brush machines along with old and new limited edition items that are specific to Values of The American Essay their store and will not be found at the department store counters. This is the only distribution that MAC uses. They do not use wholesalers, and Essay Day Transcendentalist although many inquire about becoming a wholesalers, they currently only use the aforementioned type of placement for their products. ( MAC Cosmetics Frequently Asked Questions. www.maccosmetics.com) The retail classifications that MAC uses are department and specialty stores.
The department stores carry a wide variety of shopping and specialty goods, including apparel, cosmetics, housewares, electronics and sometime furniture. Macyís, Nordstromís, Neiman Marcus, and some of the graphite, larger US department stores that carry MAC. On an about Bono: international level they are carried in perfumeries. (McKelney, Lauren. www.wordpress.com, April 30, 2012. MAC Promotion Proposal) (MKTG Ė 200, 2013. Student Edition. Lamb/Hair/McDaniel) After much research I was unable to find the Family Family, shipping information for Bono:, MAC. Physical In Adulthood Years? I do know that currently they are unable to ship cosmetics out Essay about of the United States to foreign countries and they ask that clients go to the stores nearest to them in their country. And Positive? Outside of the about Bono: A Modern, stores, MAC has a strong on-line presence with clients purchasing products. You can ship same day, next day, two day or just standard mail which takes up to 5-7 business days.
These products are all shipped within the US. The cost of the negative and positive, shipping depends on how soon you want your product to Essay about Bono: Day Transcendentalist arrive and can range in price from $5.00 to $17.00 for product ranging in gram, price from $0-$50 USA dollars. A standard package over $50 US dollars is free and is minimal cost for same and about A Modern next day service. Graphite? (MAC Cosmetics. Shipping Handling Fee, 2013. www.maccosmetics.com) MAC Ďs distribution process has worked very well for the company over its 29 year existence. Customer service is there #1 concern, and not just selling the Bono:, products to women, but making sure they. know how to confidently wear them, and wear them well.
The make-up artist at the counter is their most valuable asset, the president of the company will brag. Examples? It is there one on one approach to the customer that has made it a company that is demanding to be noticed both in and out of the United States. (Estee Lauder News. Company Newsletter, 2013. Essay About Bono:? www.esteelaudernews.com) 1. McKelney, Lauren. www.wordpress.com. Gram? April 30, 2012.
MAC Promotion Proposal. 2. Belacel, Amel. ISSUU. MAC Cosmetics Brand Analysis. 3. Viral Marketing. www.viralmarketing.com. November 9, 2007 4. MKTG 200. Student Edition, 2013. Essay About Day Transcendentalist? Lamb/Hair/McDaniel. Graphite In Pencils? Page 214, 234-235. 5. Michalak, Jody.
Love to Know Makeup (website) Company History MAC Cosmetics. Bono:? 6. Wikipedia, the of group, free encyclopedia. MAC Cosmetics. 7. Coleman-Lochner, Lauren. (March 21, 2013) Bloomberg Businessweek. With MAC, Estee Lauder Enters Emerging Markets 8. Estee Lauder News, 2013. Company Newsletter. www.esteelauder.com. MKTG 200 Ė Papers 2 3. Professor Rich Lewis. September 24, 2013.
1. Essay About Day Transcendentalist? MAC is sold in 66 countries across the globe in 1000 outlets. 2. MACís founder says ďI donít have the dynamics, luxury of Essay Bono: Day Transcendentalist, communicating with my clients, so therefore my salespeople are the scopic regime, link between my philosophy and their customers.Ē This is the reason why MAC assistants on shop counters are trained to advice customers on makeup techniques, formulas, and latest trends. 3. About? MAC is present in 53 stores across UK out of which 8 are MACís flagship stores proving the fact that the brand pull is so strong that consumers. flock these few stores to buy MAC cosmetics giving it a cult like following. So when a mass market brand like LíOreal or a premium brand like Clinique spend millions on advertising, a brand like MAC does it all by Family Values Status of The American Family Essay, inspiring its stakeholders in non intrusive and subtle ways without spending a fortune on advertising. In 1994 MAC started retail industryís first charity called MAC AIDS fund. In 1994, Mac was one of the first to bring charity to Essay Bono: Day Transcendentalist retail sector.
They started MAC AIDS fund for men, women and scopic regime children affected by AIDS. The same year they launched VIVA GLAM lipstick. MAC decided that every cent of the selling price of the VIVA GLAM lipsticks would go to the M∑A∑C AIDS Fund. VIVA GLAMís first lipstick was red in colour which symbolizes the fight against AIDS/HIV throughout the world. With a total of six shades of Viva Glam lipstick and two shades of Viva Glam Ďlipglassí now sold worldwide, and Essay Bono: through the annual Kids Helping Kids Card Program, M∑A∑C Cosmetics has provided over $95 million (US) to date for the M∑A∑C AIDS Fund.
MAC pays for the ads and its production, the packaging, the shipping and of course their lost profit margin out of gram, their own pocket. It worked wonders for the MAC brand as the A Modern Day Transcendentalist, offer was refreshingly straightforward ďEvery cent of the selling price of graphite, MAC Viva Glam Lipstick and Lipglass is Essay A Modern, donated to the MAC AIDs Fund to examples support men, women and children living with HIV and AIDs.Ē MAC holds Viva Glam gala and fundraiser annually to Essay A Modern Day Transcendentalist raise funds for its charity and VIVA GLAM lipstick has become one of the in pencils, fashion worldís most glamorous and successful fundraising initiatives of Essay Bono: Day Transcendentalist, all time. From the beginning the Values of The Traditional American Essay, brand has targeted the premium segments with its pricing. Regular introduction of new trendsetting ranges and colours kept the excitement alive like the latest one is Essay Bono: A Modern Day Transcendentalist, ĎAntiquiteaseí inspired by antique look. MAC has done some Periodic ads featuring unlikely celebrities such as flamboyant entertainer RuPaul and Elton John. In 1995,RuPaul was signed to a modelling contract for MAC cosmetics, making him the first drag queen supermodel.
M.A.C has never shied away from affiliations with controversial artists. PR strategies used by MAC: Apart from gram negative, traditional media, MAC regularly gives out new launched products to be reviewed by various beauty websites and A Modern Day Transcendentalist beauty blog owners which is one very powerful SEO tool and increase the credibility of the brand. A few examples are as below: Off late MAC has started heavy usage of PPC advertising. Search for cosmetics or any beauty related term on scopic regime, the Internet and you can see MAC all over the Internet. Marketing Tactics used by MAC over time:
1. Halloween: 25 different looks for Halloweenófrom ghoulish to feminine to downright scaryó highlighted on its Web site,Maccosmetics.com and at all M.A.C. Day Transcendentalist? counters. 2. Graphite In Pencils? Back to MAC: ďBecause we share your commitment to the environment, M∑A∑C accepts returns of its primary packaging through the Back to M∑A∑C Program. About A Modern? By returning six M∑A∑C primary packaging containers to scopic regime a M∑A∑C counter or M∑A∑C Cosmetics Online, you receive a free M∑A∑C Lipstick of your choice as our thanks to you. 3. Barbie colours cosmetics line of cosmetics: MAC has teamed up with Mattel to Essay A Modern Day Transcendentalist launch a Barbie line. The line is intended for examples, adults, and comes with its own limited-edition MAC-themed Barbie doll. 4. Temporary websites dedicated to a particular new launch like http://www.barbielovesmac.com/
5. BoomBox Ė BoomBox is Londonís first free for all Fashion Club in East London. BoomBox isnít serious, posey or full of egos; itís fun, inclusive and unpretentious club unlike fashion which is meant to be exclusive. The fashion ethos at BoomBox is simple: if all else is luxury brands, donít try and compete Ė be different, be brilliant on your own terms, create something out of A Modern Day Transcendentalist, nothing and feed off the sense of community surrounding you. Its frequented by fashion celebrities and is said to have revived Londonís fashion scene and London Fashion Week. MAC has tied up with it in smart way by selling MAC and BoomBox co-branded T-Shirts. Team 4: MAC Cosmetics. MDSE 3850 Promotion of Apparel and Home Furnishings. Promotion Campaign Report. 1. Executive Summary: This promotion plan for physical 19-65, MAC Cosmetics seeks to improve the innovative promotions that MAC is already implementing and add new ideas to the mix. The overall goal of the plan is to get MAC to its full potential through the use of about, fresh advertising and marketing techniques that will fully showcase the companyís many unseen strengths.
The MAC brand has many different opportunities in its current field and target market and can be further pushed to its entire capability to achieve a wider range of consumers. Other opportunities for MAC include using new forms of advertising to reach new cohorts of dynamics, consumers, showing how MAC can transition from a daytime look to a nighttime look, and, of course, implementing most of MACís current promotions in a new and improved way. MACís new promotion plan will use its current strengths to its advantage and help redirect the brand so the strengths do not pose any sort of threat to its overall success. MACís competitors range from drug store makeup brands to higher end, more luxurious brands. MACís position relative to its competitors is extremely important to the future of the company and its promotions. MAC has always been seen as a more expensive and more avant-garde brand. Through this new promotion plan, the company will be repositioned to reach more consumers that might have been scared to try MAC products due to its perceived extravagance. The target market for A Modern Day Transcendentalist, MAC Cosmetics will experience some changes with this new promotion plan as we strive to include a more conservative, mature consumer.
While redirecting this brand, the plan will work to keep the graphite, original target market by simply using tactics to appeal to a broader range of individuals. The new promotion plan for MAC will focus on Essay about Day Transcendentalist, print advertising, direct mail, and graphite interactive advertising. The plan is to about A Modern focus on MACís current promotions and further develop these ideas into successful marketing tactics. This new plan will add a new look to the print advertisements that MAC is already executing, send out direct mail-outs to customers to develop more brand loyalty and scopic regime appeal to new consumers, and Essay Day Transcendentalist introduce the concept of interactive media to the brand through smart phone applications, interactive store kiosks, and effects mall events. 2. Preliminary Research: 2.1 Current Marketing Plan. Frank Toskan founded MAC Cosmetics in Essay about Day Transcendentalist, 1984 (ďThe MAC Cosmetic,Ē 2007). He was a photographer from Canada who wanted to invent a cosmetic product that was more artistic and effects tobacco achieved the right look for stage lighting conditions. The cosmetics company is Essay about Day Transcendentalist, one of the few brands on the market that has colors for all skin tones.
MAC has created over gram negative and positive 160 lipsticks and 150 eye shadows to date, while also creating limited edition lines (ďThe History behind,Ē 2006). According to Viral Marketing ďThe Brand personality is cosmopolitan, innovative, irreverent, original, which has almost created a Cult like following. Loved by about A Modern Day Transcendentalist, women of all ages, it is one of the few fashion brands which truly transcend age (ďThe MAC Cosmetic,Ē 2007).Ē MACís current promotion plan is to portray this personality to their niche market through word of mouth, which Toskan did so by giving the products to physical in adulthood 19-65 top notch make up artist who work with models and actresses. Bono: A Modern Day Transcendentalist? Through this MAC has built a well-known reputation for itself with using very little advertising. In 1994, once MACís name had become better known, MAC started a new charitable promotion plan, the MAC AIDS Fund. MAC was on of the first to bring charity to the retail sector.
MAC started this with their new line VIVA LA GLAM, which was a lipstick where every cent went towards men, women and children fighting against scopic regime AIDS. The first lipstick was the color red, which symbolizes the about, fight against AIDS throughout the world. MAC has always used celebrity endorsements to advertise for VIVA LA GLAM. Currently they have been using Lady GAGA for their advertisement, GAGA is a women who has struggled with her sexuality, hence why she is the perfect person to represent for the MAC AIDS Fund. MAC has provided $128 million dollars towards the MAC AIDS Fund, while paying for their own advertisements, packaging, and of group shipping out of their own pocket (ďThe History behind,Ē 2006). MAC also gives back to the community by being environmentally friendly through their BACK 2 MAC campaign. The BACK 2 MAC campaign helps the environment by encouraging consumers to recycle their old cosmetic containers. Essay About A Modern Day Transcendentalist? When a consumer returns six of their old MAC containers they will receive a free lipstick of their choice.
The BACK 2 MAC campaign is not only examples helping out the environment but also giving their customers an Day Transcendentalist opportunity to try out a product that they might not necessarily buy with their own money. MAC is sold in 66 countries around the world and in 1,000 outlets (ďThe MAC Cosmetic,Ē 2007). MAC is considered a high quality cosmetic company, selling their products in a higher price range. With their average pricing ranging anywhere from fifteen to twenty dollars for their basic make up, and for a more high end products it can price much more than that. MAC products are often sold in more high-end malls generally having their own stores. If you were to see MAC in graphite, a department store it would be a more luxurious department store such as Nordstrom and about Bono: Day Transcendentalist Dillardís.
2.2 Target Market Analysis. Since MAC was founded as a product made for Traditional, an artistic community based off of stage lighting, it is geared towards more of a niche market segment. MAC is a cosmetic company meant for all ages, sexes, and races. Day Transcendentalist? But when said that it is meant towards all ages, sexes, and races it is not always meant for your average everyday makeup. It is targeted to and positive the more artistic person, who is daring to be different and innovative. As stated earlier in the paper, MAC is a more ďcultĒ like culture. Their products are more vibrant and about Bono: out there, which is meant for a very small segment in the cosmetics market. MAC doesnít attract the consumer who is looking for cosmetics that they could wear to work or school, they attract the consumer who is artistic and independent in their life style. While MAC does have itís charitable organizations through MAC AIDS Fund and in pencils BACK 2 MAC to draw in consumers who are willing to give back to their community while also doing something for themselves. MAC doesnít advertise these organizations well enough to bring in new consumers who are looking for a cosmetic company who gives back, it is more known to their already existing consumers and that is what MAC wants to achieve through this promotional campaign, to broaden MACís customers.
They have a strong customer loyalty through their existing consumers, but MAC needs to about Bono: A Modern draw in new consumers. The way to do this is to gram and positive change their promotional strategies and use more than just word-of-mouth. 3. Essay About Bono: A Modern? Situational Analysis. 3.1 Internal Factors. MACís current promotion campaign consists of word-of-mouth, magazine ads, online videos, celebrity endorsement and partnerships with other brands. Examples? ĒM.A.C spends merely $7,795.8M on advertisement each year, which is nothing compared to what other cosmetic companies spend for about Day Transcendentalist, advertisement, estimated at 2.7 billion yearly (Lootawan, 2010).Ē MAC relies on word-of-mouth and of group letting loyal consumers spread their love of MAC Cosmetics. ďM.A.C word-of-mouth promotional strategy helps M.A.C cosmetics promote itself by ďletting the brand speak for itself. This particular strategy has been used by M.A.C since it was first introduced to famous celebrities, which allowed M.A.C to be exposed to the public and become one of the most famous cosmetic lines today (Lootawan, 2010).Ē MAC uses celebrity endorsements in almost all of their magazine advertisements. ďM.A.C is well-known because of the celebrity exposure it gets from Essay A Modern, high rank clientele.Ē Some of MACís current celebrity endorsements include Lady Gaga, Boy George, Fergie, Cyndi Lauper and many more (Celebrity Endorsement Ads, 2011).
MAC is very successful at promoting its cosmetics through social media like Facebook, Twitter and Youtube. MAC currently has 2,420,685 Facebook likes and 57,535 Twitter followers (Fan Page List, 2011). Physical In Adulthood? MAC Cosmetics Youtube channel consists of promotional videos featuring celebrities as well as how to Essay A Modern Day Transcendentalist videos from in pencils, MAC makeup artists (MAC Cosmeticís Channel, 2011). MAC has also had successful promotions through creating product partnerships with other brands such as. Hello Kitty, Barbie, Wonder Woman, Lilly Pulitzer and Alice + Olivia (Temptalia, 2010). SWOT Analysis. MACS current promotion campaign VIVA GLAM has helped MAC AIDS fund raise 202 million dollars since 1994.
MAC promotes its products to Essay about Bono: all ages, sexes and races by using endorsements from different celebrities like Lady Gaga, Boy George, Lil Kim, Pamela Anderson, Johnny Weir, Missy Elliot, Fergie and many more. Physical In Adulthood Years? MAC has made itself really well known by using bright flashy advertisements. MAC currently has 2,420,685 Facebook likes and 57,535 Twitter followers (Fan Page List, 2011). WEAKNESSES: MAC only advertises their products online and with magazine ads, not utilizing other forms of about A Modern Day Transcendentalist, promotion. MAC primarily uses extreme makeup in their advertisements, which doesnít attract a broad audience of gram, people. A Modern Day Transcendentalist? MAC doesnít promote their BACK 2 MAC recycling program very well and many consumers donít know what it is. Examples? MAC primarily focuses their promotions on Essay A Modern, their VIVA GLAM line of products and not all of the other lines they carry. Scopic Regime? OPPORTUNITIES:
By using other forms of advertising, such as direct mail, kiosks and a phone application MAC will reach more consumers. By informing consumers about the BACK 2 MAC program MAC will recycle more used containers and get more consumers shopping in their stores. By showing advertisements with day time makeup looks MAC will attract more conservative women who want to wear their makeup to work and about Day Transcendentalist out at night. By using other celebrities like Jennifer Aniston who arenít as flashy as MACS current endorsers MAC will attract the consumer who wants to wear her makeup a little more modestly. THREATS:
By using multiple advertising outlets MAC could possibly over saturate their consumers with too many advertisements. By showing how MAC makeup can be used for scopic regime, daytime looks consumers may too closely compare MAC to other makeup brands such as Covergirl and Essay Clinique. By providing direct mail coupons customers may only effects buy MAC products with coupons or during sales promotions and not at full price, which could cost MAC some revenue. While giving free samples and complementary makeovers will draw consumers into MAC they may just take what is free and not make any purchases, loosing revenue for MAC.SWOT Analysis 3.2 External Factors. 220.127.116.11 General Dynamics.
MAC is known for taking a bold approach to cosmetics and not being timid by Essay Bono: A Modern, what the standard is to achieve beauty. They were founded as a cosmetic line for artists and that still stays true today. The companyís dynamic reflects a daring side to cosmetics and allows make-up artists to graphite in pencils be free of creativity and ideas. MAC has been very successful in Bono: A Modern Day Transcendentalist, producing a quality brand but with such an extreme dynamic look it can shy off the everyday consumer. The industry of cosmetics is various in all different types of products while marketing to all different types of consumers. Instead of taking the ďmatchy-matchyĒ approach that most cosmetic companyís do with matching the gram negative and positive, right eye shadow with the appropriate eye color, MAC used a more untraditional route (Harris, 2011). 18.104.22.168 Consumer Behavior. This industry is all about enhancing and Bono: beauty with products that make the of group, skin more even, the eyes more radiant and the lips more luscious.
Although MAC offers products that do what all the traditional make up lines do, MAC takes the meaning of beauty and mixes it with art. They advertise these traditional products in a unique way by Essay Bono: Day Transcendentalist, favoring the art side by adding words like ďstudioĒ and ďglamourĒ into their product names (Harris, 2011). Development 19-65 Years? Although MAC has a solid product it is Bono: A Modern Day Transcendentalist, seen that a softer approach would be in their benefit. A softer approach will draw in the everyday consumer instead of having the feeling of scopic regime, intimidation. Bono: A Modern Day Transcendentalist? The consumer demands that their cosmetics boost their self-esteem and enhance their feature to help them feel more beautiful.
In the narrow product category of art make up there are changes that could be an advantage to companies with this category. When advertising art make up it creates a very small target market and can eliminate possible sales. MAC should try and shy away from a narrow market and market to a more general audience. Instead of using gallant ad campaigns with bold celebrities, maybe consider putting an tobacco average consumer in an ad to show the versatility of the products (Irosado, 2009).
As it could appear MAC could use different promotion strategies to achieve this goal of Essay about A Modern, relating more to the traditional consumer. The promotions that they have now are good ideas but not implemented well enough to increase revenue. 3.2.2 Competitors. The competitive situation of MAC is that they are limiting themselves and graphite not using all the resources, opportunities, and A Modern Day Transcendentalist marketing strategies to the best of the companyís ability. The competitors are higher priced cosmetics that are also known for a great quality and Values and The Status of The Traditional American Essay have the about A Modern, approachableness that MAC does not. Because this industry will always be in high demand and new products are coming out daily to fix the new thing that has become ugly, this segment is very competitive. MACís competitors are doing well but may be looking for a change as well. 4. Communication Process. 4.1 Promotional Objectives.
The overall goal of the promotion objectives is to increase revenue by expanding the current target market while reaching out to a new consumer with new marketing tactics. The promotional campaign intends to add marketing by adding social media, interactive advertising, and connecting with the everyday consumer more efficiently. The goal is by graphite, the end of 2012 MAC has executed all the marketing efforts that are being created with this plan and to about A Modern see results and feedback by the end of 2012. The plan is to execute brand awareness by the consumer of in adulthood, all the current promotion strategies like Back 2 MAC, AIDS charity, and the makeovers offered with a product purchase of fifty dollars. To implement this plan MAC must first launch the new print ads and to send out the direct mail created to Bono: Day Transcendentalist highlight these promotions. The rest of the promotion mixes will begin and to start measuring results. Results could vary by seeing if there are more conservative women walking in graphite, asking about the products to an increase in consumer wanting to use the back to MAC to their advantage.
We plan to about Bono: benchmark our performance by comparing sales to previous years and physical years seeing how he consumers respond to Essay about A Modern all the new marketing efforts. It is possible to achieve this in various ways with the promotion plan. Measurements will be taken with how many consumers come in and positive, talking about or using the Bono: A Modern Day Transcendentalist, direct mail to their advantage. By benchmarking the progress MAC is able to measure the results in an accurate way and see tangible improvement. 4.2 Positioning Strategy. The MAC Cosmetics brand was founded with the intentions to market towards makeup artists in the fashion, theatre, and movie industries (ďThe MAC Cosmetics Story,Ē 2007). In more recent years MAC has expanded to more of a mass market but still focuses on 19-65, the original extravagance and innovative looks that it began with. MAC has generally focused on Essay Bono:, a price-quality positioning strategy. Through this strategy, MAC keeps product prices in a higher range to highlight the superior quality that the products offered are believed to examples dynamics possess (Roy, 2010). Although this positioning strategy seems to work well with MACís minimal marketing and about Bono: Day Transcendentalist advertising strategy that depends widely on word-of-mouth communication, there are some changes that would greatly increase the success that MAC is already experiencing. Of Smoking Tobacco? If MAC were to change their positioning strategy to focus not only on its productsí superior quality through higher prices, but also on the many features and benefits offered, the company would be much more well-known and successful (Roy, 2010).
With the use of positioning strategies that showcase product features and about Bono: benefits, there will be much less dependence on word-of-mouth since consumers will already be aware of the many wonderful programs and development in adulthood special features that MAC has to offer. Through MACís many unique aspects and about Bono: A Modern new promotion mix ideas, the company will be much more apparent and scopic regime appealing in the consumerís mind. Essay About Bono: Day Transcendentalist? Instead of scopic regime, just hearing about how great MACís makeup products are, the consumer will actually be able to see, through increased promotion efforts and unique advertising, how MAC truly is superior in product quality, despite its higher prices. The repositioning of MAC will also focus on making the brand appeal to a broader market by showing how the Essay, products offered can be worn as day-to-day makeup and do not always have to be seen as extravagant. There are several possible risks involved with changing MACís positioning strategy and pushing it to appeal to a more conservative consumer. As the negative, brand seems to go more mainstream and become more visible to the public eye, it could lose some support from its original market. The new positioning strategy must take precautions as to not lose the original market by keeping MACís initial image in tact by about Bono: Day Transcendentalist, simply featuring what MAC already has to offer in new and innovative ways.
This shift of positioning strategy to highlight MACís best product features and benefits is the best move for MAC to become more prominent in the cosmetic market and is necessary for the growing success of the brand. The MAC brand has typically been positioned as a more expensive and extremely avant-garde cosmetic company in relation to negative its competitors. Some of the main competitors that MAC faces include Sephora, Urban Decay, Lancome, and many others that are featured in the positioning map below (ďJGlamour Makeup Brushes,Ē 2009). Bono: A Modern? Currently MAC. seems to fall in the higher end as far as pricing goes and effects of smoking tobacco extremely avant-garde in style (Belacel, 2010). Essay? The consumer has generally seen MAC products as too extravagant and too innovative when it comes to style, colors, and and The Status American Family Essay the overall look the A Modern Day Transcendentalist, makeup usually is shown to create. With new positioning strategies in place, the MAC brand will seek to appeal to more conservative consumers by graphite in pencils, showing the market the wide range of looks MAC makeup products are capable of without losing the original marketís interest. The shift in positioning strategies will leave MAC in about Bono: A Modern, the same place as far as quality and price go in relation to competitors, but will attempt to scopic regime cover a wider range of styles to appeal to a wider range of consumers while still maintaining the edgy extravagance that captured the loyalty of the original market. About Bono: A Modern Day Transcendentalist? 4.2.2 Target Market.
MAC will continue to target towards their current market along with expanding into a new market. Graphite? The target consumer for the new MAC promotion campaign is the female of all races within Generation X. Essay About A Modern? The target consumer ages between 30 and 50, born between 1961 and 1981 and estimated at 50 million (Dawson, 2011). These individuals grew up in tough economic times mainly in two-income families. However, during the Gen Xers childhood, parents started to divorce and the women of the household began to join the workforce. Given that, Gen Xers have put more effort into their families thus succeeding in keeping them together. Values Status American Essay? Seventy-one percent of Essay about, Gen Xers have children, and have developed a middle ground into physical in adulthood how they have chosen to raise them (Dawson, 2011). As parents, this generation is highly involved in about A Modern Day Transcendentalist, their childrenís lives and over 80% expect their children to gram earn at least a baccalaureate degree (Dawson, 2011). Essay Day Transcendentalist? The shift in scopic regime, economy has converted from manufacturing to servicing, which gave Gen Xers the Essay about Bono: A Modern, ability to adapt to dynamics changes and integrate new technologies.
Technology has been incorporated into their lives since their youth. This generation is comfortable using PDAs, cell phones, e-mail, laptops, Blackberrys and other technology employed in the legal workplace (Kane, n.d.). The Gen Xers have adapted into independent, resourceful and Essay about Day Transcendentalist self-sufficient individuals. Graphite In Pencils? Gen Xers are a rather educated and sophisticated group, more than 60% of the population has attended higher education institutions (Lyon, 2010). Gen Xers are very determined and enthusiastic about learning new trades and skills. About Bono:? The mentality of this generation is much different than other generations, they work to live rather than live to work. These work hard, play hard individuals usually complete tasks within workplace single-handedly. While 60% of the current workforce is occupied by this generation (Collier, 2009), they are seen as devoting long hours to their careers and continuing their education. Within Gen Xís population, 86% is employed, 70% devote 40 or more hours to examples work each week and those with a doctorate or professional degree devote 50 or more hours;
79% of the Gen X women work (Dawson, 2011). Gen Xers posses an entrepreneurial spirit with immense leadership qualities. Already in Day Transcendentalist, CEO or management positions within financial services, communications and dynamics retail, these individuals are seen to be in A Modern Day Transcendentalist, the best position within the in adulthood 19-65 years, job market and will inherit Baby Boomers positions once they retire. In 2005, the about A Modern Day Transcendentalist, wealthy members of Gen X have an average income of 19-65 years, $213,000 and spend 18% or more than Baby Boomers (20%) on luxury goods (American Express, 2005). Studies have shown that 70% of women wonít leave the house without applying something to her face, with 68% saying cosmetics make them feel more confident (Douglas, 2010). Generation X spends an average of Bono: Day Transcendentalist, $3,235 a year on fragrance, cosmetics and beauty products, 60% more than Baby Boomers (American Express, 2005).
Pam Danziger, founder of Unity Marketing explains, ďMarketers tend to graphite think of the Gen Xers as a cohort too small to even worry about, but this research shows that Gen X may be small in Essay Bono:, size but they are mighty in luxury buying power,Ē therefore ď they are in a more youthful life stage and are accumulating a lot of big material goodsÖ influence is destined to grow even more in the luxury market in the futureÖĒ (American Express, 2005). Moreover, the affluent Gen Xers earn an average of $152,500 per year (American Express, 2005). In general, Gen Xers are luxury consumers and indulge in luxury experiences, yet the wealthy spends about three times more than the affluent. Differences amongst the purchase behavior of the gram negative and positive, two social classes are that the affluent like to find deals on luxury goods with the sense of being a smart shopper. Luxury goods entice Gen Xers, they take value and Essay about Bono: A Modern quality into consideration first rather than the latest trend. Theyíre extremely skeptical when it comes to of smoking advertisements, flashiness does not attract them into making a purchase. As the Internet emerged into Essay about Day Transcendentalist the Gen Xers society they became the in pencils, first mass-media generation. The Nielson Company has averaged in 2009 that global consumers spent more than 5.5 hours on about Bono: Day Transcendentalist, social networking sites with Generation X being one of the main users (Porterfield, 2010). Gram? Adults ages 30 and over are involved in Essay about Bono: A Modern Day Transcendentalist, social networking at 40% much less when compared to 72% of scopic regime, young adults.
Gen X moms favor Facebook while 44% use social media for word-of-mouth recommendations on brands and products along with 73% feel they find trustworthy information about about Bono: A Modern Day Transcendentalist products and services through niche online communities (Porterfield, 2010). Two-thirds of Facebook moms are a fan of one company or brand therefore Facebook is a fertile ground for marketers to engage mothers and Family and The Status of The Traditional American Family Essay drive sales (Porterfield, 2010). Traditional media referencing TV, Internet, Newspapers, Magazines and about Bono: cell phones reach 46% to 86% of Generation X (Continuum Crew, 2010 ). Moms within Gen X use the Internet for purchases, online research, sales sites and Groupon, which are amongst the most popular methods used to effects of smoking find great deals. Over half of these tech-savvy consumers own a Smartphone in which generates research and shopping. Essay About? Application downloads on Smartphones have increased, users spend roughly 80 minutes per day using apps and download at minimum nine new apps per month (AdMob, 2010). 4.3 Brand Communication. To communicate efficiently to Gen Xers, MAC will implement tactics such as word-of-mouth and social media.
MAC will deliver messages that are relevant to negative the new target market with straightforward information. MAC will sign new celebrity endorsers that have a positive sophisticated image. It is found that on average, ads that contain a celebrity endorser produced 9.4 % higher consumer readership than ads without a celebrity endorser (Dolliver, 2011). As all technological spaces are emerging, MAC will be repositioning its brand via interactive advertisements and Day Transcendentalist Smartphone apps. MAC will cater to examples Gen Xers values of genuine promotional strategies. 5. Essay Bono:? Promotion Mix.
MACís new promotional campaign will use three forms of advertising mediums including print, direct and interactive. MACís new promotions will include expanding MACís current use of print media by introducing new magazine advertisements. MAC will also begin to of group dynamics use direct media by sending out many different direct mail-outs to customers. Lastly MAC will introduce the use of interactive media to its promotional campaign thru many different new advertising methods. MAC will introduce a new MAC Cosmetics phone application as well as a new MAC in store kiosk. MAC will also host interactive mall events to further promote their make-up to all consumers. MACís new promotion campaign will include interactive media with a new phone application that will make the Essay Bono: A Modern Day Transcendentalist, MAC make-up world more accessible to all consumers who own Smartphoneís.
With this application consumers will be able to purchase MAC products from the palm of their hand. The MAC Cosmetics application will be full of information for consumers to learn more about MAC Cosmetics as well as make purchases. The MAC phone application will feature icons for the MAC shop, new products, todayís obsession, whatís hot now, and a shopping cart. And The Of The American Essay? The icon for Essay about A Modern Day Transcendentalist, todayís obsession will have daily tips from gram and positive, MAC makeup artists on what product they are obsessing over that day and videos about Day Transcendentalist new ways to wear MAC makeup. Of Smoking Tobacco? The whatís hot now icon on MACís phone application will feature all of MACís best selling products with a comment box for consumers to write what they think of Essay Bono: Day Transcendentalist, MAC products. With this feature consumers will be able to explore MAC products and examples see what their fellow consumers like. The whatís new icon on the MAC phone application will present all of MACís new products as well as any new MAC collaborations with other brands, like Barbie and Hello Kitty. The MAC shop icon will be where consumers can search through all of the MAC products by type of cosmetic and color. A Modern? Once a consumer has chosen what makeup products they want to purchase they will then go to the shopping cart icon where consumers can purchase their products to be shipped to dynamics their home with a credit or debit card. About Bono: Day Transcendentalist? The MAC application will be updated daily with todayís obsession and anytime something new is being introduced. Graphite In Pencils? By creating a MAC phone application consumers will be able to shop whenever and wherever they are.
MACís new promotion campaign will also include interactive media thru a new MAC kiosk located in MAC stand-alone stores as well as in MAC locations in department stores. These touch screen kiosks will allow consumers to be interactive with MAC cosmetics and explore all that MAC has to offer. Essay Day Transcendentalist? With the examples of group, MAC interactive kiosk consumers will be able to walk into a MAC store and go up to the kiosk and browse through the MAC merchandise. When a consumer finds a product they like they will be able to click on it and be taken to a page that will contain a full explanation about that MAC product, photos of Essay A Modern, different ways that specific product can be used, and other complementary products that go along with the development in adulthood years, selected product. Essay About Day Transcendentalist? If a consumer decides that they want to purchase that product they can click on dynamics, the buy now button and the kiosk will inform the consumers if that product is available in the store. If that product is not available in the store the consumer can purchase the product right from the kiosk with complementary shipping from MAC. Bono:? If a consumer wants to effects of smoking receive more information about a product or test the Essay Bono: Day Transcendentalist, product all they will do is click the button located right next to the buy now button, labeled try me.
By clicking this a MAC consultant will be notified and be able to assist the consumer with information about the specific MAC product or try the product on in pencils, the consumer. If it is a product that is unavailable in that specific MAC store the consultant will be able to show the consumer different products that are similar to the one the consumer has selected. Essay About Day Transcendentalist? The MAC kiosk will be a great tool to use especially when the store is of group dynamics, very busy. A consumer will not feel like they are just standing around waiting for about Bono: A Modern Day Transcendentalist, a MAC employee, but they will be able to effects of smoking tobacco do research on these kiosks and find exactly what they are wanting. These kiosks will always be kept up to date with current and Essay about new MAC products. By having MAC kiosks more consumers will be able to be informed about all MAC has to of group dynamics offer. In this new promotional campaign MAC Cosmetics will also expand on their use of Essay Bono: A Modern, interactive media by hosting many different mall events throughout the United States. These events will feature complimentary makeovers, free samples, live models and a chance for scopic regime, customers to take pictures as a model. Essay About Bono: Day Transcendentalist? These events will be a great way for customers to be able to learn more about MAC cosmetics in development in adulthood years, a fun and interactive way. MAC will send out Essay about Bono: A Modern emails to all existing customers in the area informing them about the mall event. MAC will also have signs on mall entrance doors as well as fun music playing to draw in curious people walking by.
At these mall events MAC will give free makeovers to any consumer who would like to participate. After they receive their makeovers customers will be able to participate in a MAC photo shoot, where the customers will take a picture and of group receive an online code where they can upload their picture for free. Make consultants will also be passing out small free samples to consumers so they can get a feel of how great MAC make-up is. MAC will also have hired models walking around and posing with various makeovers to show consumers everything they can do with MAC make-up. By hosting these mall events MAC will introduce their make-up to new consumers and Essay A Modern Day Transcendentalist MAC will get more customers in development 19-65, the store and increase revenue. These mall events will be hosted throughout the year at major malls such as North Park Center in Dallas, Texas, Mall of America in Bloomington, Minnesota, Glendale Galleria in Glendale, California and many more. About six to eight MAC mall events will be held throughout the year in high traffic malls where MAC stores are located. By having MAC mall events MAC will be able to introduce their products to a new consumer in a fun and interactive way.
MACís new promotion campaign will also consist of direct media with many new direct mail-outs to send to MAC customers. These direct mail-outs will be sent to all loyal MAC customers who already have a history of purchasing MAC products. This concept will directly let MAC choose who receives which offers, and pinpoint the customers within different groups desired to target. Similar to the direct mail-outs Victoriaís Secret sends out to Bono: A Modern their loyal angel card holders, the scopic regime, MAC direct mail-outs will give consumers the opportunity to about Bono: Day Transcendentalist learn about all MAC promotions and sales, as well as any new products. Values Of The Essay? The MAC direct mail-outs will showcase the latest trends and colors for the season and potentially drive the Essay Bono:, customer to shop online or in gram and positive, the store. About Bono: A Modern Day Transcendentalist? MAC will send out direct mail-outs presenting the in pencils, newest MAC products. For example the new color tones for Essay about Bono: A Modern, winter 2011 or Summer 2012. Examples Dynamics? These direct mail-outs will feature the Bono: Day Transcendentalist, new color palettes for each season. These direct mail-outs will also feature new products introduced to MAC cosmetics; for example a new type of foundation or powder launched at MAC. Another direct mail-out MAC will send to its customers is one about the BACK 2 MAC program.
Every six months MAC will mail out information about the BACK 2 MAC program to remind customers to examples of group dynamics save up their old containers to about Bono: A Modern Day Transcendentalist be recycled and bring them back to gram negative and positive the MAC store to Essay Bono: A Modern receive a free MAC lipstick. A third direct mail-out to be sent out to MAC customers is tobacco, one to Bono: A Modern Day Transcendentalist advertise MAC sales or promotions. Special offers such as free shipping on orders over a hundred dollars, free cosmetic bag with purchase of a new product, and coupons such as ten dollars off of scopic regime, fifty dollars or twenty dollars off of one hundred dollars. All of these direct mail-outs will drive the consumers in to the MAC store to make purchases or to about Bono: A Modern shop online. Scopic Regime? The last form of direct mail-outs to be sent to MAC customers is one informing consumers about MACís support for AIDS, the MAC AIDS Fund.
This advertisement will inform consumers about how MAC donates the entire selling price from its VIVA GLAM lipstick and lipglass to the MAC AIDS Fund. This will reach a wide audience of people and increase sales of the MAC VIVA GLAM lipstick and lipglass that benefit AIDS patients. By informing consumers about the great organizations that MAC benefits more consumers will want to purchase MAC products. Essay About A Modern? MAC will send out one direct mail-out each month to loyal customers. MAC will alternate what they are advertising for each month between new products, BACK 2 MAC, sales and promotions, and the MAC AIDS Fund so that consumers are not overwhelmed with just one advertisement. MAC currently uses print advertisements in their promotion campaign, so for this new promotion campaign MAC will expand and add new print advertisements. MAC will have print advertisements in magazines such as Vogue, Elle, Cosmopolitan and Glamour. This promotion campaign proposes a new use of print advertisements called ďI am a MAC Girl.Ē The ďI am a MAC GirlĒ campaign is dynamics, a way to Essay Bono: Day Transcendentalist promote MAC cosmetics to the fun flirty girl who wants to wear her make-up a little more natural and light. These advertisements will feature fresh-faced celebrities such as Jennifer Aniston, Rachel Bilson and Reese Witherspoon. By using celebrities wearing their make-up a little lighter and effects of smoking tobacco more natural MAC will be able to Essay about attract a different consumer then they currently attract. Family Values Status Of The American? MAC currently uses celebrities like Fergie and Lady Gaga wearing heavy make-up that the everyday girl cannot always pull off.
This campaign will keep the MACís current advertisements while adding the ďI am a MAC GirlĒ advertisements to attract all different consumers. MAC will switch off each month running their VIVA GLAM advertisements they currently have with the Bono: Day Transcendentalist, ďI am a MAC GirlĒ advertisements so that the same magazine does not always have the same advertisements. For example in April Vogue magazine will have a VIVA GLAM advertisement featuring Lady Gaga and then in May Vogue magazine will have an ďI am a MAC GirlĒ advertisement featuring Jennifer Aniston. By using these new print advertisements MAC will be able to target the more conservative women who wants to wear MAC make-up to in pencils work while also keeping the about Day Transcendentalist, advertisements to the extravagant woman. As a whole MACís use of interactive, print, and direct advertisements will all tie in together and work very cohesively. Consumers will be able to see MAC advertisements in multiples places including in stores, in of smoking tobacco, magazines, on line, and in their mail. This way MAC consumers will not be overwhelmed with only seeing one form of advertising over and over again. All of the MAC advertisements in all four medias will have a cohesive look using black and white with accents of color. By keeping the colors consistent through all advertisements the advertisements will be visually appealing to all consumers. The MAC promotional campaign will work together to bring in new customers and generate more revenue. 6. Evaluation.
MAC has made a brand image for itself mainly using word-of-mouth, so by bringing in new types of advertising and a new target market the only place it can go is A Modern Day Transcendentalist, up. This new promotion campaign isnít changing the product in anyway it is just bringing in a different promotional strategy to reach out to a different target market, which is why it wont hurt the scopic regime, company. We are doing so through informational advertising, with promoting BACK 2 MAC and the MAC AIDS Fund more, which also advertises the company with an Essay Bono: emotional appeal to those who support these charities. Another way we are using emotional appeal is by bringing in celebrities to the promotion so that MAC consumers can relate to these celebrities or strive to be like them through using MAC products. Once the in pencils, new promotional strategy has launched these advertisements MAC will test whether or not they are successful through different posttests. About? MAC will use focus groups and consumer jury to get the best results and feedback. MAC can actually talk to scopic regime customers or potential customers in the target market and get the Essay about Bono: Day Transcendentalist, true reaction of scopic regime, what they got out Essay about Day Transcendentalist of the new promotional strategies.
By receiving feedback from MACís new target market MAC will be able to adjust any advertisements if needed to scopic regime get the best results possible. 7. About Day Transcendentalist? Reference List. Belacel, A. (2010). Brand analysis MAC cosmetics. Issuu, 2, 9-10. Retrieved from http://issuu.com/amelbelacel/docs/brand_report_mac Bobbi Brown pretty powerful 2.0. (n.d.).
Retrieved fromhttp://www.bobbibrowncosmetics.com/index.tmpl Product index of celebrity endorsements. (2011). Celebrity Endorsement Ads. 19-65? Retrieved from http://www.celebrityendorsementads.com/celebrity-endorsements/product-index/. Collier, E. (2009, July 7). Workplace Warfare: baby boomers, gen X and Essay A Modern Day Transcendentalist gen Y. Retrieved November 2011 from Career Faqs:http://www.careerfaqs.com.au/news/news-and-views/workplace-warfare-baby-boomers-gen-x-and-gen-y/ Continuum Crew. (2010 , February 15). Boomersí media habits shift online, Turn Social. Retrieved November 2011 from Marketing Profs:http://www.marketingprofs.com/charts/2010/3409/boomers-media-habits-shift-online-turn-social Coty, Inc. Family Values And The Status Traditional American? (n.d.).
Retrieved from http://www.answers.com/topic/coty-inc Dawson, A. (2011, October 26). About? Studies say generation X is balanced and happy. Retrieved November 2011 from scopic regime, CNN Living:http://articles.cnn.com/2011-10-26/living/living_gen-x-satisfied_1_marketing-study-half-of-gen-xers-divorce-rates?_s=PM:LIVING Dolliver, M. (2011, March 10). Do celebrity endorsements help or hurt a brand?Retrieved November 2011 from Yahoo! Advertising:http://www.yadvertisingblog.com/blog/2011/03/10/do-celebrity-endorsements-help-or-hurt-a-brand/ Douglas, J. Bono: A Modern? (2010, March 15). Effects Of Smoking Tobacco? Women spend $13,000 each on makeup. About? Retrieved November 2011 from Shine Fashion:http://shine.yahoo.com/event/satc/women-spend-13-000-each-on-makeup-1147372 Estee Lauder companies. (n.d.). Retrieved fromhttp://www.answers.com/topic/the-estee-lauder-co Fan Page List, (2011). MAC cosmetics on Facebook and graphite in pencils Twitter. Retrieved fromhttp://fanpagelist.com/user/maccosmetics Harris, G. (2011, July 24). The beauty beat.
Retrieved fromhttp://www.nbcmiami.com/the-scene/shopping/The-Beauty-Beat-724-730-125725463.html Irosado, L. (2009, August). Marketing channels and supple change. Retrieved from http://irosado.blogspot.com/ JGlamour makeup brushes compete with MAC Cosmetics Sephora. (2009, June 03). Retrieved from http://www.prlog.org/10248724-jglamour-makeup-brushes-compete-with-mac-cosmetics-sephora.html Kane, S. (n.d.). A Modern? Generation X. Retrieved November 2011. from About.com Legal Careers: http://legalcareers.about.com/od/practicetips/a/GenerationX.htm Lancome Paris. (2011). Retrieved from http://www.lancome-usa.com/ LíOreal. (n.d.). Family Values Status Traditional Essay? Retrieved from http://www.loreal.com/dispatch.aspx? Lyon, E. (2010, March 1).
Examining generation X: stats, demographics, segments, predictions. Retrieved November 2011 from Sparxoo:http://sparxoo.com/2010/03/01/examining-generation-x-stats-demographics-segments-predictions/ MAC Cosmetics. Essay About? (n.d.). Of Group? Retrieved fromhttp://www.maccosmetics.com/index.tmpl MAC Cosmeticís Channel. A Modern Day Transcendentalist? (2011). MAC COSMETICS. Retrieved fromhttp://www.youtube.com/user/MACcosmeticsblend=1ob=4. M.A.C (Make-up Art Cosmetics). (2010, November 14). Retrieved fromhttp://lootawan081.blogspot.com/ May 2010 mobile Metrics report.
Retrieved (2010, May 30). AdMob. November 2011 from AdMob: http://metrics.admob.com/ Porterfield, A. (2010, March 5). Social media differences among teens, Boomers and Moms: New Study Findings. Retrieved November 2011 from Social Media Examiner: http://www.socialmediaexaminer.com/social-media-differences-among-teens-boomers-and-moms-new-study-findings/ Procter Gamble. (n.d.). Retrieved fromhttp://www.answers.com/topic/procter-gamble Revlon. (2011). Retrieved from in pencils, http://www.revlon.com/#/2. Rimmel London. About Bono: A Modern Day Transcendentalist? (2011). Retrieved fromhttp://www.rimmellondon.com/us/en/landingpage/ Roy, P. (2010).
Positioning strategy- different types of product positioning.Marketing and PR, Retrieved from http://paulami-roy.suite101.com/marketing-strategy-different-positioning-tactics-a247638 Sephora. (2011). Retrieved from http://www.sephora.com/ Temptalia. (2010, January 5). Your guide to upcoming MAC cosmetics collections. And Positive? Retrieved from http://www.temptalia.com/your-guide-to-upcoming-mac-cosmetics-collections-2011. The History behind MAC cosmetics. About Bono: A Modern Day Transcendentalist? (2006, April 6). Negative? Retrieved fromhttp://www.sokissandmakeup.com/the-history-behind-mac-cosmetics-inc/ The MAC cosmetics story. (2007, November 09). Day Transcendentalist? Retrieved. from http://marketingdope.blogspot.com/2007/11/mac-cosmetics-story.html The second annual american express platinum luxury survey. (2005, June). Examples Of Group Dynamics? American Express.
Retrieved November 2011 from Odyssey Media Group:http://www.odysseymediagroup.com/nan/Editorial-Corporate-Cards.asp?ReportID=109663 Top 10 cosmetic brands. Bono: Day Transcendentalist? (2011, August 13). Retrieved fromhttp://www.lifestylo.com/2011/08/top-10-cosmetic-brands/ Urban Decay: beauty with an edge. (2010, November 4). 2011). Retrieved from http://www.urbandecay.com/Lootawan, R. Authors: Hope Hamilton, Danielle Veeder, Emily Diemer, Chelsea Byrd, Lauren McKelvey. ďAll ages, all races, all sexes, all MAC. Ē This is the motto for one of the fastest growing cosmetics brands in the world, MAC Cosmetics. For MAC artists and MAC customers this motto is not just words it is truly what drives the culture of of smoking, this amazing Company. At any given time you will find grandmothers shopping for color with their granddaughters.
Isnít that an amazing and Essay about Bono: Day Transcendentalist wonderful concept? As you read further you will see why MAC is of group dynamics, such a unique entity in this well established industry. Essay Bono: A Modern Day Transcendentalist? Every aspect of what makes MAC Cosmetics; ďMACĒ being its products, its location, its brand image, or its phenomenal price point is gram negative, unique and goes against most typical marketing methods. Bono:? As we all know product, price, promotion and place are the four fundamental variables that either make or break a company. MAC is currently the only Estee Lauder brand that is not only meeting; but exceeding its annual sales goals. Last year MAC surpassed its sales plan by 121 million dollars!
Which is unheard of in this industry. Lets start at the beginning Makeup Art Cosmetics or MAC was created in 1984 by two men, Frank Tosken a seasoned makeup artist and photographer and Frank Angelo a successful business owner of of group dynamics, a chain of salons in Toronto. They found that cosmetic products that were readily available were not performing well under the Essay about, intense environment of studio lights perspiration, had little color payoff, and Family Values Status of The Traditional Essay were constantly having to be touched up. So, they created cosmetic formulas and colors that met these specific needs. By using them backstage on models and Essay Bono: A Modern performers news traveled fast about how wonderful these products were. Gram Negative And Positive? At first MAC was only available to the professional makeup artist. Then by word of Essay A Modern, mouth news spread to the general population and was maid available to the public and in 1994 was purchased by the Estee Lauder who owns many of the worldís favorite cosmetic brands.
MAC continues to be a testimonial brand of cosmetics, meaning that there is no paid advertising for MAC to promote their traditional product. They rely solely on testimonials and physical development 19-65 word of mouth advertisement. However you may find that MAC does advertise only Essay A Modern Day Transcendentalist one product and and The Status of The that is Viva Glam Lipstick. This is their charity lipstick and Essay about Bono: A Modern Day Transcendentalist it comes in five different shades. 100% of the gram, retail selling price of Day Transcendentalist, this lipstick goes to men, women and children living with or affected by HIV and graphite AIDS. This money goes to Essay about Day Transcendentalist living needs and not research. MAC feels that there are enough efforts going towards finding a cure for AIDS, and that providing money to help make someoneís life a little easier makes more of an impact right now. Currently the of group, spokes person for Viva Glam V lipstick is Essay Day Transcendentalist, Pamela Anderson, and scopic regime she has helped us raise 4 million dollars for our MAC Aids Fund. As a whole, Viva Glam Lipstick has raised over 50 million dollars since its inception in 1984 and this number continues to climb.
MACís image is Sleek, Clean, and straight forward. This is expressed through their packaging, product names, store image and how their employees dress. MAC is all about allowing the product to be the focus, so product packaging is simple and made of plastic or glass. There are no fancy shapes or embellishments. This allows for a reasonable price point and for the product not to be overshadowed by Day Transcendentalist, opulent, gaudy packaging.
MAC products also have straight forward, logical names. For example eye shadow is called eye shadow, and their matte foundation is called Studio Matte Finish Foundation, instead of something creative like ďeye transformerĒ or ďPerfect Finish FoundationĒ which many other cosmetic companies use to sensationalize a product. Often you will find that MAC products have the word ďStudioĒ or ďProĒ, before the actual name of the product. Such as Studio Fix Powder Foundation or Pro Eye makeup Remover. This is done so that customers know that this product was actually used by makeup professionals and negative and positive used in a studio setting. This means, that these products do what they are meant to do quickly, and are easy to Bono: A Modern Day Transcendentalist use and create a great finish that lasts. MAC wants its customers to be able to experience their product line in a clean straightforward way. So, MAC locations are minimalistic, with Marble counter tops, wood or poured cement floors, and open tester units. When a customer walks into a MAC location they tend to be a bit overwhelmed, because all of the products are open and available to experience. Of Smoking? That is why the MAC makeup artist is so important.
All MAC employees are professional makeup artists. Essay Bono: Day Transcendentalist? This means that before they are hired they must have experience doing makeup in a retail environment, or doing makeup as a profession. That is why customers have such high expectations when they come to effects a MAC counter. They know that the experience theyíll have is going to be at a higher level since they are dealing with professionals. The MAC image is about, also communicated to the customer by the way artist dresses for work. Development In Adulthood 19-65 Years? A 100% Black attire is required. There is no particular dress code other than that. An artist is free to express their personal clothing style, as long as it is black. This allows an A Modern Artist to express and display their creativity and Family American Family Essay individuality, and in about A Modern, turn allows the customer to get a feel for the style of a makeup artist. Each customer is drawn to the MAC artist that represents a look that they can identify with, which is the start of a great customer experience. MAC artists are also required to wear a minimum of fifteen MAC and only MAC products on their faces every day.
This is scopic regime, great advertisement, and shows the Bono: A Modern, versatility of the products. MAC is considered to be a luxury cosmetic line. Channel, Lancome, and tobacco Christian Dior are also luxury brands. Their prices tend to be quite high, for example the about, average price of a foundation from any of these lines is around $40.00. The most expensive MAC foundation is examples of group dynamics, $27.50. They keep their prices down so that everyone can afford the experience of Essay about Day Transcendentalist, wearing professional products.
The straight forward packaging and the lack of mass advertising and free gift promotions allows them to keep their prices reasonable. So you may ask, why doesnít MAC have a free gift? Every three to four weeks MAC launches a new color collection. Through research MAC has found that its employees its customer base are drawn to the newest, trendiest products, so by launching new color collections frequently they inspire and excite their employees and appeals to of what their customer base really wants. By doing this MAC has a steady flow of income throughout the year. Most of the other companies have severely high revenue during ďfree giftĒ promotions and low revenue points when they donít. They have trained their customer to buy when theyíre getting something for free, which can be a tough cycle to break.
They constantly have to come up with bigger and better ďgiftsĒ to keep their customers coming back. To reward their customer for being loyal to the brand, and to scopic regime also help the environment, MAC has a consciousness program called ďBack to MACĒ. Whenever a customer brings back six empty containers of product, they can choose a gift lipstick of their choice, excluding Viva Glam since that is the Essay about Bono:, charity lipstick. This incentive program allows customers to try a MAC lipstick if they never have, as well as try a new color that they may not usually pick without the commitment. To touch the professional customer MAC offers a 40% discount to professional makeup artists, and a 30% discount to industry professionals such as models, actors, new anchors, nail techs, and examples of group dynamics hair stylists. Remember, MAC was created by industry professionals and so they always keep that customer in mind. Although so many customers are willing to purchase MAC product without a free gift, the company realizes that a promotional and limited life items will excite their customer in about Bono:, a similar way. So, seasonally MAC creates limited life products in their color collections, and these products are only available until they sell out. Making such exclusive products creates a sense of urgency in the customer so that they buy now instead of of smoking tobacco, later. One of their most popular promotions happens during the Essay about Day Transcendentalist, holiday season. MAC launches a series of holiday brush, eye shadow, lipstick, and lip gloss sets at an incredibly low price.
For example a holiday brush set has six travel size brushes in a cute little bag for around $42.00. If you were to graphite in pencils purchase these same six brushes at regular price it would cost you around $245.00 and you donít get a bag. These holiday sets are shipped in limited quantities, and Bono: A Modern Day Transcendentalist are one of the most anticipated launches of the year. Tobacco? Receiving these collections on time is very important to Bono: Day Transcendentalist each location, and since the Family Values Status of The Traditional Family Essay, MAC customer thrives on trends timing is everything. MAC was founded in Toronto, and our Factory and Distribution center is there as well.
Through meticulous planning each MAC location receives new color launches about 2 ? 3 weeks before the product goes on A Modern, counter. MAC doesnít believe in having a lot of back stock sitting in stock rooms. Graphite In Pencils? So it is the responsibility of the Retail Manager to about Bono: A Modern Day Transcendentalist send a stock concerns list to the buyer of the store and the company ships them more product based on their most popular items and what is put on scopic regime, the list.
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10 English Phrases to Express Your Opinion in an Essay. This is a guest post by Sam Pealing. Make sure to visit his website EnglishForStudy.com for more academic English help! I admire international students. Seriously. If youíre a non-native English speaker doing a degree or doctorate in English, then I take my hat off to you.
I get a lot of questions about Essay about, writing essays, and Iíve taught hundreds of students how to in pencils, write effective essays (which get good grades). About Bono:? One of the in adulthood years, most common mistakes that I see is a lack of opinion. Most of the time, students describe a situation, but they donít give their opinion or stance. This can really damage your grade because lecturers are always looking for Ďcritical thinkingí. If you donít give your opinion in your essays, your lecturers canít see your critical thinking.
To put it simply: If you donít put your opinion or stance in an essay, then youíll probably lose marks. In this article, youíll learn 10 effective phrases that you can use to about A Modern Day Transcendentalist, give your opinion in your essay. Iíve also created a free lesson pack which will help you to practice the phrases in this article. CLICK HERE to download it. If youíre looking for a quick fix for your essay, these phrases should help you to start putting your own opinions in your essays. But, before you rush over to your essays to start putting these phrases in, thereís something you need to Family of The Traditional Family, know. If youíre writing an academic essay, you will need to A Modern Day Transcendentalist, support your opinions with strong evidence . Development In Adulthood 19-65 Years? This is especially true if you are using some of the stronger phrases. This evidence can be a journal article, a lecture, a textbook, or something else which is Day Transcendentalist a trustworthy source of effects, information. In a more informal essay, like one in an IELTS or TOEFL language test, you donít need to support your answers with strong evidence. Your experiences or opinions will be enough.
Quick note : I know! Youíre ready to see the Bono: Day Transcendentalist, phrases. This wonít take long and itís really important. Values And The Of The Traditional Family Essay? 1. For these phrases to Essay about Bono:, be really effective, youíll need to review your grammar. Shayna has some great videos on her Espresso English Youtube channel . Effects Of Smoking Tobacco? I recommend these: 2. If you want to know the structure of a good essay paragraph, check my post here . These phrases are suitable for language tests such as TOEFL or IELTS. In an academic essay, these phrases will probably be too informal because they are too personal. Day Transcendentalist? In my opinion , a good education is more important than a good car.
I believe that schools should encourage students to walk or cycle to Values and The Status, school rather than drive. Essay Bono: A Modern? ď In my mind , no-one should have to gram and positive, pay for Essay Bono: medical care.Ē More Formal Academic Phrases With ĎThatí These phrases are more suitable for academic essays. Family Values Status Of The Traditional American? If you are unsure whether you should use an informal phrase or an academic phrase, use an academic one. If you think your writing might be informal, read this post to learn more. Bono:? The patterns here are quite straightforward. Just add your sentence after Ďthatí. ďIt would seem that + [your sentence]Ē Use this when you support your opinion with evidence. ď It would seem that children learn best when they are feeling comfortable.Ē ďIt could be argued that + [your sentence]Ē
Use this when you want to challenge an existing opinion. ď It could be argued that the graphite in pencils, benefits outweigh the drawbacks in this situation.Ē ďThis suggests that + [your sentence]Ē Use this when you donít want to fully commit to an opinion. Youíre giving yourself some distance. ď The evidence suggests that people who speak more than one language have more job opportunities.Ē Use this when you are confident with your opinion. This phrase is A Modern Day Transcendentalist quite strong* ď This proves that the of The Traditional American, best way to lose weight is through a controlled diet and a good exercise program.Ē ďThis supports the idea that + [your sentence]Ē Use this one when you are supporting an opinion that you have already made. ď This new research supports the about A Modern Day Transcendentalist, idea that successful English learners look for opportunities to use English.Ē ďAlthough [idea you disagree with], [idea you agree with]Ē Use this when you want make your opinion seem balanced. ď Although reports suggest that cigarettes could help people to graphite in pencils, lose weight, there are too many serious health problems associated with smoking.Ē Note: The Ď althoughí pattern is very effective because it shows two sides of the argument. Day Transcendentalist? In the example, I support the effects of smoking, idea that smoking is bad for your health ĖBUT- I recognise that it could have some benefits. Structure your Ď althoughí sentence like this: Although, [weaker argument you disagree with], [stronger argument you agree with].
Using Adverbs, Adjectives and Essay A Modern, Nouns. You can use adjectives to show your opinion. The adjective and nouns in the example are negative . You can get some good ideas from and The Traditional Family this video on Extreme Adjectives . Bono: A Modern Day Transcendentalist? Note: try not to of group, use any emotional adjectives . Of course, these phrases arenít the only ones that you can use! You can find more or you can create your own by combining different patterns. Essay Bono: A Modern Day Transcendentalist? Hereís an example of gram negative and positive, #7, #9 and #10 used together. ďAlthough it is A Modern Day Transcendentalist difficult for gram older adults to learn a second language, an important study by Smith (2014) proved that the elderly can successfully learn new languages.Ē So now you should have a better idea of Essay about Bono:, how to graphite in pencils, include more opinions in about Bono: your essays. But thatís not all; there are probably some new words here that you donít know. Scopic Regime? So hereís what you should do: Choose three of the Essay Bono:, opinion expressions and phrases that you want to try.
Practice writing sentences using them (if you donít have a topic, try this: should students do homework? You can see examples of this in the lesson pack ) Get the Lesson Pack for this lesson (which contains the in pencils, vocabulary and the phrases from this lesson) CLICK HERE to download it . Sam Pealing is an English language coach who specialises in two important areas: 1. helping you to A Modern, get great grades at university, and 2. helping you to become an effective and scopic regime, confident English user. If youíre feeling frustrated or confused with English, Sam has created the perfect email course for you! You can join his course here Ėor- you can read more by him on about Bono: English For Study .
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Cheap #038; Easy Beef Jerky Strips Using Ground Beef. Welcome to my blog! If you like what you're reading, subscribe to Essay about, my newsletter and never miss a recipe. Thanks for examples, visiting! Although definitely cheaper than store bought, making your own homemade beef jerky can still be costly.
It all depends on the type and cut of meat used. London broil is one of Essay Day Transcendentalist, my favorite meats to make jerky with, but it costs roughly $10-12 a pound (here in Alaska, anyways), so using it on physical in adulthood a normal basis isnít financially feasible. What is financially feasible, however, is Essay about Bono: Day Transcendentalist lean ground beef. I pay about $10 for 3 pounds of ground beef, and Family and The Status Family, if you factor in another $2-3 for Bono: A Modern, the beef broth, sea salt, and seasonings, I can fill a gallon-size bag about 3/4 of the of group dynamics way full with jerky using this recipe for about $13. Thatís a lot of jerky for cheap, cheap, cheap!! When I set out to Essay about Day Transcendentalist, create these Cheap Easy Beef Jerky Strips Using Ground Beef, I didnít want to use gluten free soy sauce (otherwise known as gluten free tamari) to flavor the examples of group dynamics meat, nor did I want to use coconut aminos as an alternative (I donít care for them and they can be expensive). So I decided to try a liquid mixture of beef broth, molasses, and liquid smoke. I couldnít believe how perfect it all worked out; these jerky strips are bursting with flavor! We use this jerky gun to form our ground beef into jerky strips.
These are the wider strips pictured below, but after we made a few batches of jerky, we found we prefer the thinner strips (the thinner strips of jerky are in all of the Essay Bono: Day Transcendentalist other pictures shown in this post). And Positive? One tip weíve found helpful while working with our jerky gun: Keep your meat cold! Cold meat will pass through the about Bono: Day Transcendentalist jerky gun much easier than meat at room temperature. And just in case you were wondering, I did throw away the cure and negative, flavor packets that came with my jerky gun. They contain preservatives, MSG, and lots of unhealthy ingredients!
All my love, and Happy New Year! Megan (with a long E) 3 pounds ground beef (use 90% lean meat/10% fat or leaner) 5 teaspoons garlic powder 4 teaspoons onion powder 3-4 teaspoons sea salt (we prefer 4 teaspoons) 2 teaspoons ground black pepper 1 1/4 cup beef broth 1 tablespoon Wrightís Hickory Liquid Smoke 2 teaspoons unsulphured molasses. Place the ground beef, garlic powder, onion powder, sea salt, and ground black pepper in a large mixing bowl. Essay Bono: A Modern Day Transcendentalist? Stir together the in pencils beef broth, liquid smoke, and molasses, and then pour it into the mixing bowl with the ground beef. Bono:? Stir until well combined. Cover and marinate for at least 3 hours in the refrigerator. Form the examples dynamics meat into strips, about about Day Transcendentalist 1/8-1/4Ē thick, using a jerky gun or by using your hands or a rolling pin to flatten the meat into strips or whatever shape you desire. Dehydrate in a dehydrator at 145 degrees (F) for years, 6-12 hours. Place the jerky strips on paper towels to Essay about Bono:, cool and to absorb any excess fat.
Consume within 24-48 hours at room temperature, or store in the refrigerator in physical, an air tight container for up to Essay A Modern Day Transcendentalist, 7 days. For long-term storage, freeze in an air tight container and consume within 3-4 months. A: I don't see why you couldn't on the lowest temp, but I have not tried it, so I can't say for scopic regime, sure if it will work or not. If you do try it, please come back and let us know if you were successful! This post may contain affiliate links which I may receive a small commission from about Bono: Day Transcendentalist (without any additional costs to you). The money earned from these commissions helps me maintain this website. Thank you for physical development, your support in this way! What a brilliant idea, Megan! These turned out beautifully.
I know Son would love this beef jerky. #128578; Off to share Ö xo, Thank you, Shirley! Iím very pleased that they turned out so well! Itís nice to have a cheaper alternative to actual slices of more expensive meat! Looks like a very good basic recipe. I have not tried making jerky with broth.
I will have to try your recipe! My youngest brother and I have been making jerky for about Bono: A Modern, years using ground beef, beefalo, or venison. I have a Nesco/American Harvest and examples dynamics, my brother has an Essay Bono: Day Transcendentalist Excalibur. I use the ground meat method, my brother uses the jerked, cut of meat method. He makes very delicious jerky that I have not been able to master as well as he does, he just has a touch. Thank you for the lovely recipe Megan. Beefalo (what a cool name)? Iím guessing thatís a mix of development in adulthood 19-65 years, ground beef and bison? What do you normally season your jerky with? Some people just have that touch, donít they?
Kind of like a momís cookingÖ no one can duplicate it! #128521; Thank you ó and you are so welcome! Beefalo is an Essay about Bono: animal that is negative bred to be cow and bison/buffalo. Day Transcendentalist? (I know we donít have true buffalo here in North America) The flavor is rich and gram negative, beefy. The farmer raised them grassfed. I found out about this through the CSA I belong to. Sadly, he has had to A Modern Day Transcendentalist, retire, and no one wanted to take over the business. Five pounds of and positive, meat will make approximately one pound of jerky. I use gluten free soy sauce (San-J), and salt. I think the soy adds a depth of flavor. Bono: A Modern Day Transcendentalist? This is scopic regime one way:
1/4 cup Soy Sauce. 3 Teaspoons Salt. Salt free Chili powder blend from about Frontier Herbs to taste (2 Teaspoons) 2 Teaspoons Onion Powder. 2 Teaspoons Garlic Powder. 1 Teaspoon dried Oregano.
2 teaspoons fresh ground black pepper. Mix well, and put in the jerky gun, and do three shots. Dry on low around 110 degrees until dry and pliable, it depends on the humidity in the house. I do low for scopic regime, the enzymes in the food. I also have done the soy sauce, salt, 4 Tablespoons of Maple Syrup, and sometimes add the onion and Essay about Bono:, garlic or not for the salty/sweet and the black pepper. This takes longer to dry and graphite in pencils, also I use a little higher temperature 125 to 135 degrees to assure good drying. My brother brines the meat in a gallon of Day Transcendentalist, water, 8 ounces of salt and weigh it down for 12 hours. Dry it off well and tobacco, then proceed with the sprinkling the meat on both sides, sometimes he uses molasses. A good resource to learn that my brother gave me is: Don Holmís Book of A Modern Day Transcendentalist, Food Drying, Pickling, and Smoke Curing.
By Don and Myrtle Holm. He grew up without refrigeration and this is the things he learned and his family did to have food on the table that would not spoil. I if I am drying. So interesting! Thanks for sharing the scopic regime information on the beefalo Ė and your recipe! Iím always curious how others like their jerky. There are lots of great recipes out there. Iíll have to check out that book too. Again, thanks for the tips, Joanne! #128521; What a tasty snack Megan and about Bono: Day Transcendentalist, one that wonít break the graphite in pencils bank #128578; I love the addition of liquid smoke to Essay Bono: A Modern, this recipe-such great flavor! I do too, Laura!
Liquid smoke is magical! #128521; I would really like to scopic regime, try this but donít have a dehydrator. Is it possible to make in an oven? I think it would do okay in an oven on the lowest temperature possible (mine goes down to 170 degrees F), but I havenít tried it so I canít say for Bono: Day Transcendentalist, certain. Thank you so much for of The Traditional, this recipe!
I would never have thought to try making jerky with ground meat. Day Transcendentalist? (Iím not too good at negative and positive, thinking outside the box). We are blessed to Essay A Modern, have a source of grass fed free range ground beef and have quite a lot this year. I will definitely try this. You are so welcome, Jennifer! Enjoy it! #128521; Megan, I love this idea.
Gluten-free son and I both like to effects of smoking tobacco, have jerky for on the go protein. I only wish I had the Essay equipment to make this properly! Iím not ready to scopic regime, buy a dehydrator, but I might try it in the oven. Thanks, Linda! If you do try it in the oven, please share your results! #128521; Megan, I love your site and have shared it with many friends. This is the first time I see something on it that I am nervous about: is liquid smoke not a dubious ingredient? I really appreciate your comment on this.
Excellent question, thank you for about Bono: A Modern, asking! Wrightís Liquid Smoke is gluten free. Wrightís has stated this on their website (you can find it by clicking HERE, itís in the very first line youíll see). I always appreciate it when others share my website, so thank you very much! #128521; Iím not gluten free but I donít like to add artificial or chemical flavoring I substitute sesame oil for liquid smoke (it doesnít take much) but it does need a very low temp to keep the flavor. It adds that smokey flavor in a more natural way. We love beef jerkyÖyour recipe sounds amazing. My Sons just love Beef Jerky and this will be a great recipe for them. Thanks so much for sharing with Full Plate Thursday and have a great weekend! That looks like something i can manage and the results look really nice.
Thanks for effects of smoking tobacco, the tip about keeping the meat cold, i will remmeber that. I cant wait to give it a go. Thanks, Jon! I hope you enjoy it! This is the Essay about Day Transcendentalist most amazing idea. I am going to try this asap! My Gramie used to make homemade beef jerky and it was delicious but so tough. Beef jerky tends to in pencils, really hurt my jaw. Essay About Bono:? So I cannot wait to make your recipe.. Featuring this week on scopic regime AFW.
Thanks for linking up at our Gluten Free Fridays party! I have tweeted and pinned your entry to our Gluten Free Fridays board on Pinterest! #128578; Hope your week is great! Canít wait to see what you link up this week! Cindy from vegetarianmamma.com. LOVE, love, LOOOVE this recipe! 3. My quest for feeding my family healthier led me to finally buy a dehydrator with my Christmas money.
The second thing I made in my new dehydrator, was this recipe. OMG. My husband and about Bono:, two older teen boys were skeptical when I talked about the Values Status new ground beef jerky recipe. (Uh, Mom, you can#039;t make jerky from ground beefÖ) And I usually make the recipe as it is about written the first time; BUT, I was in a hurry to graphite in pencils, try out the dehydrator, and had to omit the Essay liquid smoke and beef broth, subbed in some Trader Joe#039;s smoke seasoning, and water for examples of group, the broth. Holy cow! Even with my subs, my guys inhaled it and asked for an immediate repeat! I had already bought the same jerky gun, used the wide strip for the first batch, and used the narrow strips for the second.
My guys also like the narrow strips better. The jerky gun is the Essay bomb! I will have to order on gram negative line for the liquid smoke. The varieties I found in my local store have too many additives, so mail order it is. @Joanne, thanks for sharing your recipe as well. BTW, my dehydrator cost less than $60. Essay About A Modern? I debated for ONE YEAR whether or not to get one.
If you are on the fence trying to decide, don#039;t wait any longer! If you are looking for development in adulthood 19-65 years, a way to A Modern, get healthy meat protein, this jerky recipe alone will change your life. It is that good. Thanks for reading my lengthy comment, but I#039;m on such a high from Family Status Traditional this success! (I just love when you discover a winner) Stella, could you tell me what jerky gun you bought. Iíve been making the strips by about A Modern Day Transcendentalist, hand and of group, it takes a lot of time. Stella said she has the same jerky gun as I do, and you can purchase it by CLICKING HERE. I really want to get THIS ONE though. Itís a bit more expensive, but if youíre serious about making jerky this one might hold up better over time. Youíre comment made my WHOLE day!
Iím so happy to hear this recipe was a hit with your family! Thank you so much for taking the time to comment. #128521; And thank you for Essay about A Modern, the substitution information too, Iím sure other readers will find it helpful. Like I said, I get such a high when I discover a new recipe that works for my family. Iím glad my comment made you happy! (happy is development in adulthood 19-65 good :-). In regards to Essay Day Transcendentalist, the jerky gun, @louise, the link Megan posted is the same one I have.
I went and bought the negative cheaper version because I wasnít too sure if I would even like dehydrating. One negative aspect I keep reading about it is that the A Modern plastic it is scopic regime made out of is very brittle and will break easily. So, Iíll keep using the cheaper one until it breaks, then Iíll invest in a metal gun. I havenít had a chance to search your site Megan, but do you have a fruit leather recipe that I could use? I donít have a fruit leather recipe posted yet. I keep experimenting with them though- just havenít come up with a solid, consistent enough recipe worthy of posting. #128521; Hopefully soon!
Megan, what brand of dehydrator did you buy? Oops, I mean Stella. If making in your oven just use the about Bono: gun to make long strips on cookie sheets. Use the lowest temperature and prop a jar lid on the side near the top of the oven door so the oven is of group dynamics slightly open and allows the Essay about A Modern moisture to leave the oven. What I love about Family Status Traditional American this method is clean up is easy and you can form super long strips and then cut them up later. A Modern Day Transcendentalist? I have a food dehydrator as well so when I make jerky I do very large batches using both the oven and the dehydrator. I freeze jerky using snack size bags (which I store in the freezer to reuse for the next batch) This way we can just grab a little bag for school or work if we wish. Great information, Suzanne!
Thank you for sharing! #128521; Ive made this a few times now, a hit in our family! We used deer meat from hunting season. I omitted the beef broth ( wasnt sure why it needed to be there) and used 3qts if meat with the spices suggested. Yum!
Actually we can get buffalo here in North AmericaÖitís hard to find and relatively expensive. My ex-boss and here husband last year butchered both their ďbuffaloĒ and they had never been crossed with cow. Actually, most buffalo nowadays have a small amount of beef / cow blood in them. Sort of graphite in pencils, like my many friends who all have a ďsmallĒ amount of about, Indian blood in of smoking tobacco, them and about Bono: A Modern, they are blonde haired, blue eyedÖ youíd never know, despite it. In Pencils? Itís just been so far out, that itís mostly gone, but nonetheless, most buffalo still have minor amount of our domestic cow lines in them.
Now if you are crossing them again together today with our buffalo and a cow, then itís a beefalo #128578; Sorry, biology major, had to chime in. Benji Two-Spirit says. I made this recipe using ground turkey. It was amazing and about Bono: A Modern, the flavor reminded me of my childhood. My friends at work are begging me to tobacco, make some more. Iím going to be making a big batch this next week before I go hiking in Day Transcendentalist, the rockies. Thank you for using an old fashioned simple recipe for negative and positive, a delicious classic. I made this and it is soooo yummy! I made this yesterday and it is the best beef jerky Iíve ever had.
Seriously. It has the Essay about A Modern Day Transcendentalist perfect texture and chew and is not tough like some of the tobacco other recipes Iíve made. This will be my go-to from now on!! I had no idea ground beef would turn out Essay A Modern, so good as a jerky! I used coconut aminos in place of the molasses but kept everything else the same. How long would you say this 90/10 ground beef would last at room temperature before going rancid?
Also how do you store it? Storage directions are included in scopic regime, the recipe directions Ė check out #7. #128521; Sam Glancy says. Is there any way to make it last longer without refrigeration? For backpacking? Maybe if you dehydrated it for Essay Bono: A Modern, longer (to cook the meat more). Graphite? The texture would be pretty leathery, but if it kept you healthy it would probably be worth it. Bono:? #128521; Just put some of this in the dehydrator, only Values and The of The Essay, I changed the recipe a bit.
I didnít have liquid smoke or broth handy, so I skipped the A Modern Day Transcendentalist broth and used smoked sea salt instead of the graphite plain salt. Excited to see how it turns out. A Modern? Thanks for the recipe! Weird question. Can you possibly turn this recipe into a bigger log and slice it like pepperoni. My little guy loves applegate pepperoni but I am trying to find an alternative for health and cost reasons. Thanks! Not a weird questionÖ just a unique one! I think you probably could turn this into a big loaf, but I would mix the meat (omit the beef broth), and then refrigerate it for at least 12-24 hours.
Bake the log (in the oven) at in pencils, 200 degrees for Essay Day Transcendentalist, 8-10 hours. Granted, I havenít tried this, but if I were going to, thatís where I would start. Examples Dynamics? #128521; If you are going to A Modern, try it, Iíd start with a half batch, then you can test the recipe and see if you like it and gram negative and positive, if it turns out well Ė that way youíre not wasting 3 lbs of meat the first go-around. Once you have your recipe solid, then double the batch. I hope thatís helpful! Meredith Massey says. I loved this recipe! I made it yesterday and just shared the jerky with people at work. Everyone loved it. I use My Fitness Pal and am wondering how I should divide up the Bono: Day Transcendentalist servings. I think the molasses and the liquid smoke are going to be negligible.
Have you ever calculated the tobacco nutritional value of this snack? Thanks again for the recipe! Iím happy everyone enjoyed these! They are certainly a favorite in Bono: Day Transcendentalist, this house. Family And The Status Traditional American Essay? #128521; I have never calculated the Essay about Day Transcendentalist nutritional value. You could certainly do that in My Fitness Pal or Calorie Counter though! I made this recipe a couple weekends ago. I absolutely love it! I have been making a lot of jerky lately and so far this is the best.
I have been using flank steak, ďready-to-eatĒ smoked flank steak (which turned out really Salty, not recommended), and top round steak. Other than some trouble with over-dehydrating a few batches and the almost too Salty to eat smoked flank steak, the rest were great! But I never expected ground beef to scopic regime, turn out so amazing #128578; The texture was perfect, and Bono: A Modern, the flavor was too! I went with the lower amount of salt and used Canning salt instead of sea salt. Tonight I am making another batch, but I added 1.5 Tbsp of Dean Jacobs hot Chipotle seasoning.
I like a little heat to my jerky. Physical Development 19-65? Weíll see how it turns out. I just received this email form Wrights liquid smoke. Ö..Thank you for Bono:, your email. The apple flavor in our Wrightís Apple Wood Liquid Smoke contains ethanol, apple essence, water, and gram negative, proprietary natural flavors. The maple flavor contains propylene glycol, natural smoke flavor, and proprietary natural flavors.
Yikes Ö.propylene glycol? I am looking for a meat that my kids can take in about Bono: A Modern Day Transcendentalist, their lunches to physical development in adulthood 19-65, school and I am afraid to send things that have to be cold. I am looking for a jerky recipe to about Bono:, solve this problem. I do have a couple questions. Why does the meat have to in pencils, be so lean? Also what is the purpose of the smoke or is Essay Bono: A Modern Day Transcendentalist it just for of group dynamics, flavoring? Thanks! If the meat isnít lean, your dehydrator fills with grease Ė just trust me on this, itís a mess you donít want to clean up!
As for the smoke, itís strictly just for flavor. Feel free to Day Transcendentalist, leave it out if youíd like, itís still delicious without it. #128521; Hi Megan, I always wanted to try out a jerky recipe in the dehydrator. Love to physical development in adulthood 19-65 years, use a dehydrator recipes. I am printing this page by the way.
And I will be preparing it today, will let you how it turns out. I will recommend you to my readers #128578; . This is Essay Bono: A Modern a GREAT Jerky recipe!! We love it and will be making more today! My sons and I have similar health concerns/issues as you talked about in your blog. I have recently gone no grains, no sugars, no soy, no peanuts or peanut ďrelativesĒ,Ėpretty much a Doug Kauffman Phase One diet. Feel so much better. Thank you for the posts. Following you for more great ideas! Geoff Officer says. Hi . I am making ground beef jerky today using a jerky gun AND my oven . Examples Of Group? Do not have a dehydrator. I just wanted to about Bono: A Modern, pass along a bit of in adulthood, information about how i learned to use an oven.
For years i used an old fridge outside with a hot plate on Essay about A Modern the bottom for a smoker. but recently decided to use the oven. and i have switched from bottom round roasts to examples, lean ground hamburger. using recipes online i use my jerky gun to A Modern, make strips , not rounds. I found two more matching racks for my oven in tobacco, a recycling place and now use three . i also found three finer grated racks which i place on top of the existing ones so as food does not slip through. here is A Modern my trick. my lowest setting is about 200 degrees. Examples Of Group? so, after filling three racks , top, middle and bottom, with tin foil under the element, i leave the door open enough to A Modern Day Transcendentalist, insert a hair dryer at physical development 19-65 years, an angle to ensure that the heat swirls around inside enough to A Modern Day Transcendentalist, get at all three grills. one hour is all i need at 200. i did this with bottom round, and i am still doing this with lean ground. set your hairdryer on warm and on low speed. and turn your oven light on Family and The Status American Family to keep checking on Bono: Day Transcendentalist it. you can usually tell when it is close to being done by tobacco, the color. I am dying to make this and Essay Bono: Day Transcendentalist, this sounds delicious.. Development In Adulthood 19-65? have you tried ham and bacon yet? Ham and bacon? Like mixed into the ground beef?
Is that what youíre asking? I never heard about this. BTW, looks awesome this recipe .. hope my son like this. i will cook this today. Hi Megan, I love your blog and the effort you put into about Bono: it in gram, serving your readers. Now that Iíve said that.. I used to buy this from a guy in my neighborhood, although he doesnít use dehydrator to make his own. Now if I use a dehydrator, I should get something even tastier and more luscious. Hi, Iím Megan!
Alaskan girl, mother of Day Transcendentalist, children with food allergies, homeschooler, coffee lover, and Iím also trying to heal my autoimmune diseases through diet naturopathic medicine. Read MoreÖ
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